Custom campaign and content experiences.📢

Sometimes an out of the 📦 solution needs to start from scratch to truly move the needle. We’re a creative and strategic partner that can help you Deliver Remarkable® outcomes.

Six steps to a 🤯 custom campaign that crushes it.

♟️
Step 1:
Discovery, Strategy & Setup
🧠
Step 2:
Ideation
🏗️
Step 3:
Development
🚧
Step 4:
Infrastructure
🚀
Step 5:
Execution
🌡️
Step 6:
Metrics

“UviaUs listened to our needs and responded with a framework and campaign that changed the way we communicate forever.”

– Tori VanCura-Rutland, Chief Growth Officer

HC3 Logo
470k
impressions
5
new business opportunities

Starting right at the foundation of their brand messaging, we worked with HC3 to create a platform and playbook for how they approached the market. Then we worked together on a strategy and outreach campaign that made a splash in their target market.

Fill out the form below and we’ll send you the full campaign report in your inbox.

As custom as it comes

Not just “custom”, truly one-of-a-kind.

Billingtree Logo
$350k
Opportunities Closed
700%
ROI
Southwest Air logo
74k
Views
400k
Impressions
Lexia Learning Logo
100%
Lead Goal Met
187%
Pipeline Growth
Mac n Cheetos logo
1.3M
Customers Reached
40k
Interactions
Stormsensor logo
$10M
Capital Raised
150
Cities

What’s our process for a custom campaign?

1
custom campaigns - step 1

Discovery, Strategy & Setup

To create a successful campaign, we must understand its objectives, internal resources, and your audience. We’ll define a strategy based on achievable goals, available resources, and customer insights. For campaigns, we’ll create a GTM strategy for the customer journey and stakeholder alignment. For programs, we’ll develop an umbrella strategy and playbook. The outcome of this phase is a playbook for the campaign/program.

Go to Step 2
2
custom campaigns - step 2

Creative & Ideation

In this stage we seek to create a narrative and visual concept that aligns with your brand, resonates with the target audience and converts on the desired outcome. This story-driven concept will drive each touchpoint of the campaign journey. We’ll present visuals to demonstrate how your campaign journey will look with digital and physical touch points along the way.

Ideation
Go to Step 3
3
custom campaigns - step 3

Development

This is where we begin developing the actual assets for the campaign such as digital, print, video, packaging, augmented reality, etc. as well as the content included in these pieces, unless there’s an existing external “agency” relationship for one of these deliverables or the content therein.

This phase is the most labor and time intensive portion of the campaign development process.

Step 3 - Development: Augmented Reality, Digital Communication, Printed Pieces, Physical Products, Video Development
Go to Step 4
4
custom campaigns - step 4

Infrastructure

Depending on the nature/touch points in the campaign, we can develop recommended sales scripts, alignment needed between internal sales/field teams and internal technical team/integrations.

For AR/Web/Digital activations, we completely handle backend development, testing, hosting, support/issue management and analytics.

Infrastructure: Sales Team, Brand Marketing, Field Marketing, Marketing Ops, Technology Stack
Go to Step 5
5
custom campaigns - step 5

Execution

OFFLINE EXPERIENCES

Green checkmark
Printing/Packaging
Green checkmark
Device Procurement
Green checkmark
Customized Gifting
Green checkmark
Sourcing
Green checkmark
Fulfillment/Kitting/Personalization
Green checkmark
Shipping

DIGITAL EXPERIENCES

Green checkmark
Development/Installation (Web, AR, Video, Interactive)
Green checkmark
Content/Asset Delivery to internal teams
Green checkmark
Testing/Support
Go to Step 6
6
custom campaigns - step 6

Metrics Tracking

OFFLINE EXPERIENCES

Green checkmark
Shipping Confirmation/Notifications
Green checkmark
“Activation” Metrics (QR code scans, etc)
Green checkmark
Integration with Sales/Marketing workflows/tech stack

DIGITAL EXPERIENCES

Green checkmark
Typical Web-based analytics (behavior, heatmaps, surveys, feedback are available for web-based experiences and properties)
Green checkmark
Integration with Sales/Marketing workflows/tech stack
Green checkmark
Data Reporting (dashboards and data streams)
Green checkmark
AR engagement analytics reported into masterrecipient list/dashboard
Green checkmark
Digital/web engagement analytics
Metrics Tracking: Calendly, Pipedrive, SalesForce, MailChimp, Google Sheets, 8thWall, Google Analytics, Chili Piper

Thinking of a campaign?
5 question checklist. 🖊

What’s the primary GOAL for this campaign?
What is the KEY MESSAGE we want to communicate?
How many PEOPLE and ACCOUNTS do we want to reach?
When does this campaign need to be IN MARKET?
What RESOURCES are we willing to allocate (content and budget)?

It’s not always the easiest thing to know all of this at this point. Don’t stress, we’re here to help. In exchange for a discovery session, we'll send you a FREE campaign plan.  

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Need some high-level numbers 💵 for planning?

$250-$500
Average Per Person Starting Budget

When we develop a custom strategy, we really mean it. Everything starts from the bottom and gets developed bespoke for each client and each campaign.

Let’s start
the conversation. 💬

Fill out the form below, and we’ll be in touch ASAP.

Thank you for your inquiry! We will be in touch soon.

If you need something urgent, please feel free to call us at 877-846-4569 during normal business operating hours.

Chat soon!
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