BillingTree is an industry leader in payment processing, with a focus on technology-driven innovation. Their goal: connect with as many small and large businesses to show how their payment solutions can improve their customer experience while also improving their bottom line.
BillingTree was using direct mail with gift cards as an incentive to connect with their customers. The sales process sounded simple: schedule a sales presentation and the client received a gift card. Then reality set in.
Booking a meeting was hard. Booking a meeting with a high value target was impossible. Meetings that were scheduled often resulted in a face to face with those unable to make decisions for the company, a waste of resources for both parties involved.
BillingTree needed to get the attention of decision makers. Being a company on the leading edge of financial technology, they wanted a technological solution.
Instead of reaching out to a purchased mailing list of thousands of names, we targeted BillingTreeās top 100 prospects with a high-value deliverable that would immediately capture their attention and leave a remarkable, lasting brand impression.
Our team designed, manufactured, and mailed 100 rugged, locking cases, branded to BillingTree, secured with two combination padlocks. The exterior of the case and an accompanying personalized notecard explained that it contained an Amazon gift card worth up to $100. The catch? We didnāt include the combination.
These prospects were significant individuals, often C-Level executives, our team wanted to ensure the BillingTree brand left a real impression, so we built in a second surprise. Opening the case revealed a fully branded interior with a video player embedded in the lid. The video player automatically activates whenever the case is opened, playing an animated video pitch created by the UviaUs team specifically for this campaign.
Overwhelming success. Rather than BillingTree spending dozens of working hours trying to get their prospects on the phone, prospects began calling BillingTree themselves.
Over 60% of the prospects who received the mailing have reached out to BillingTree, and 15% of those prospects have converted to opportunities. To date, BillingTree has closed over a quarter of those opportunities, with a revenue of $159,902.04. Thatās a lot of billing. Theyāve already achieved an ROI over 700%, and they still have nearly $200,000 worth of opportunities generated by the UviaUs campaign in their pipeline. And all this was accomplished with much less manpower and time than any of their past outreach campaigns.
Beyond the numbers, BillingTree has had an overwhelmingly positive reaction from the campaign. Even prospects who were not looking for a new payment provider reached out to compliment the BillingTree team. The campaign also garnered the attention of BillingTreeās board of directors who were impressed by both the creativity of the campaign, and the results. The BillingTree campaign also garnered the attention of the marketing community, the campaign was awarded the 2019 Next Generation Innovative B2B Campaign Award.
BillingTree is an industry leader in payment processing, with a focus on technology-driven innovation. Their goal: connect with as many small and large businesses to show how their payment solutions can improve their customer experience while also improving their bottom line.
BillingTree was using direct mail with gift cards as an incentive to connect with their customers. The sales process sounded simple: schedule a sales presentation and the client received a gift card. Then reality set in.
Booking a meeting was hard. Booking a meeting with a high value target was impossible. Meetings that were scheduled often resulted in a face to face with those unable to make decisions for the company, a waste of resources for both parties involved.
BillingTree needed to get the attention of decision makers. Being a company on the leading edge of financial technology, they wanted a technological solution.
Response rate
Of leads converted to customers
Instead of reaching out to a purchased mailing list of thousands of names, we targeted BillingTreeās top 100 prospects with a high-value deliverable that would immediately capture their attention and leave a remarkable, lasting brand impression.
Our team designed, manufactured, and mailed 100 rugged, locking cases, branded to BillingTree, secured with two combination padlocks. The exterior of the case and an accompanying personalized notecard explained that it contained an Amazon gift card worth up to $100. The catch? We didnāt include the combination.
These prospects were significant individuals, often C-Level executives, our team wanted to ensure the BillingTree brand left a real impression, so we built in a second surprise. Opening the case revealed a fully branded interior with a video player embedded in the lid. The video player automatically activates whenever the case is opened, playing an animated video pitch created by the UviaUs team specifically for this campaign.
Return on marketing investment
In new business closed
Overwhelming success. Rather than BillingTree spending dozens of working hours trying to get their prospects on the phone, prospects began calling BillingTree themselves.
Over 60% of the prospects who received the mailing have reached out to BillingTree, and 15% of those prospects have converted to opportunities. To date, BillingTree has closed over a quarter of those opportunities, with a revenue of $159,902.04. Thatās a lot of billing. Theyāve already achieved an ROI over 700%, and they still have nearly $200,000 worth of opportunities generated by the UviaUs campaign in their pipeline. And all this was accomplished with much less manpower and time than any of their past outreach campaigns.
Beyond the numbers, BillingTree has had an overwhelmingly positive reaction from the campaign. Even prospects who were not looking for a new payment provider reached out to compliment the BillingTree team. The campaign also garnered the attention of BillingTreeās board of directors who were impressed by both the creativity of the campaign, and the results. The BillingTree campaign also garnered the attention of the marketing community, the campaign was awarded the 2019 Next Generation Innovative B2B Campaign Award.
Response rate
Of leads converted to customers
Return on marketing investment
In new opportunities closed
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