With this educational FOUR-STAGE direct mail campaign approach you can engage decision-makers and hold their attention for what seems like forever in this digital-first world.
This strategy could help level up your digital campaign efforts in a number of areas. Here's some of the key areas where we've found it to be helpful.
Our āExpedition Kitā has over 30 points of engagement leveraging email, SMS, Augmented Reality content experience with video and 3D animation, and web landing pages (meeting booking and gift redemption). All of this is tracked at the individual level for a true 1:1 experience.
Want to see exactly how well an integrated direct mail campaign like this can work for you?
Before we send anything of value, we confirm that each recipient has a valid address where they are comfortable receiving a package from your campaign. We can use a digital opt-in process to ensure validity, or we can send to a verified list without any additional opt-in.
With this initial communication, we tease out the gamified experience that will be arriving in the next stage.
The standard play typically includes the following at this stage:
To really leave a remarkable impression, we send a dimensional mailer that recipients want to explore.
In this example, recipients are prompted to āopen doorsā and solve mysteries based on existing content. In the process they engage on a deeper level while learning about your value proposition or current product offering.
As they unlock successive achievements, and the dopamine hits their brain, they are presented with a final offer that they canāt help but convert on.
The standard play includes the following at this stage:
We create an incentive or achievement as the payoff. In this example, by solving all the mysteries and unlocking all the doors, the recipient qualifies for a redemption code that provides massive value to them, and at the same time they are moved to further the conversation with your team.
Armed with the knowledge theyāve picked up through the experience, they are ready to put your value proposition to work in their business.
The standard play includes the following at this stage:
![iPhone screen that reads: John, you've unlocked the final door. You're in the top 10% of all viewers. Inside your box you will find a card that activates when you input the redemption code below. [Your Logo Goes Here]](https://cdn.prod.website-files.com/5faccf7a87b737f576327717/6463bb4efa26b7e8ef3acfcf_engagement-stage3.jpg)
As your prospect explores the dimensional direct mail package sent, they might get stuck in their engagement journey.
Hereās where we pick up the trail.
Using our āindividualā level analytics, we calculate the time between interactions with our experience and we send emails that help them through the process and give them an opportunity to reach out for help, or your sales team to intervene and save the day.
The standard play includes the following at this stage:
Campaigns donāt mean much if you canāt track and attribute where your revenue is coming from. Weāve developed a special sauce of āindividual-levelā analytics that allow you to track every prospect through every piece of your campaign.
