As a nonprofit, every dollar you spend has to count. When it comes to marketing, you’ve likely considered direct mail, and wondered: is it still worth it in 2021? We think so, and here's why.

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Oct

Storytelling

Marketing

Oct

Effective Storytelling in B2B Marketing: What to Do and What to Avoid

Jaycen Thorgeirson

So this week I’m sharing our top tips for effective storytelling in B2B marketing. They’re categorized as three things to avoid, and three things to definitely do.

How Does Strategic Storytelling Benefit Your Brand's B2B Marketing?

Jaycen Thorgeirson

In a world full of noise, your story can connect and be memorable, but only if you use the power of story purposefully. Read on to learn more.

National Forest Foundation and B2B Marketing Agency UviaUs Announce Partnership

UviaUs Marketing Expert

By working with the NFF, UviaUs plans to offset their waste and carbon production by helping to preserve our nation’s natural treasures, as well as promoting awareness for our national forests and the environmental consequences of e-waste.

Top 5 Books About the Science of Storytelling in Marketing for 2021

Jaycen Thorgeirson

Want to leverage storytelling in your marketing efforts? Learn from the best. Here are five of our favorite titles that provide practical tactics backed by extensive research that you can use right now.

Top B2B Account Based Marketing Case Studies

Jaycen Thorgeirson

The conclusion to our three-part series on Account-based marketing. Get inspired by some of the most successful ABM efforts in the last six years, including a company that overcame the COVID-19 pandemic.

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@BM

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Is Direct Mail Fundraising Effective for Nonprofits in 2021?