How do you take one of the world’s top brands and make its B2B marketing more human?

Verizon is not a company who needs an introduction. At least, as far as their mobile solutions go. From a backup wireless network for retail stores, to new complex technologies, and so much in between, they offer a huge variety of digital support services. When they rollout or update their offerings, it can be challenging to bring these unique solutions to the correct people in an easy to understand and memorable way. For a multinational company like Verizon, providing a one-on-one sales experience to every client just isn’t feasible for enterprise marketing.

The other big challenge for Verizon is something that a lot of large companies struggle with. Decisions get made at a high level. You might be working on a project for weeks, even months, only to find it scrapped at the last minute or indefinitely postponed. On the other hand, you might get only a few days to execute a really key project with a huge impact to B2B marketing.

Verizon needed an agile partner who could jump into projects and change priorities as needed. Our team’s creative style meant we could bring Verizon the solutions they needed on their timeline. And our total commitment to our partners meant we had no problem switching up priorities. Whatever Verizon needed, when they needed it, we’d be there to help. Since 2015 we’ve worked with Verizon on over a dozen projects. We’re not at liberty to show you all of them, but here are a few use cases that Verizon has given us permission to share.

This is where we’d normally give you all the stats and figures, and we’d love to shout from the rooftops about all the successes our campaigns have brought for Verizon. But, when you’re as big as Verizon, sometimes you have to keep things close to the chest.

Suffice it to say, our partnership with Verizon Wireless led to many successful launches, and even remodeled how their sales teams does things to make things easier and more effective for their sales reps.

When UviaUs takes on a new partner relationship, we consider that a commitment. To quality, to speed, and most of all, to making every project, every deliverable, every line of copy…Remarkable.

When your brand is already a household name, it can be paradoxically difficult to impress your audience. This problem in B2B advertising becomes especially apparent at in-person events like trade shows or conventions. When your brand is such a mainstay, people assume they already know everything there is to know. People might not even know you’re there, unless you do something spectacular, and that’s what we brought to Verizon’s in-person events.

When people arrived at the Verizon booth, they picked up an interactive audiovisual player within a custom foam shell that fit in their pocket. When opened, a custom animated video explained Verizon’s newest offering to their guests. Rather than trying to pull people into the booth one at a time, the representatives found they could simply wait for buzz to draw people to the booth. Then they could have fulfilling conversations with customers who were already impressed. Those they didn’t manage to connect with, left with the information they needed, because of the takeaway video display.

UviaUs handled every aspect of the interactive audiovisual player’s ideation and creation. We designed, engineered, and manufactured the handheld devices. We also scripted, directed, and oversaw the creation of the custom animated video. When we delivered the devices to the Verizon reps, they were ready to go and easy to use.

Verizon had an incredible sales team for their digital signage solution. But they struggled to communicate the full range of Verizon’s offering to every interested party. They simply didn’t have the time to walk all the individual prospects through from beginning to end.

UviaUs prides ourselves on our creativity, innovation, and speed, but one thing you get with us that you don’t always get from “idea people”... Quality out of the gate. When we build prototypes or sample kits, we want you to get the WOW feeling you’d get from the final version. We see it like this… If the idea is worth doing, it’s worth doing remarkably well.

We designed and manufactured easy-to-use traveling sales kits for the team. Each kit included a Verizon LTE media player with 20” display, and every piece of technology needed to run it.

We custom developed an animated instruction video for the sales team, so there wouldn’t be any slowdown while they learned how to use the units.
The units themselves were simple. Plug it in, and they began demoing Verizon’s digital signage solution.

Adding to the convenience, the kits used 4G LTE, so they could be remotely updated from anywhere, without needing to connect to a wireless network. This was perfect for the on-the-go sales professionals using the kits. Even better: they impressed prospects everywhere they went, like the professional models they are.

Verizon’s digital offerings launch quickly, sometimes needing to go from marketing concept to full demos in only a few days. The need for speed was a huge stressor for Verizon. The expectations consumers have of a mega-brand like Verizon exacerbates the problem. Sometimes, in the tech world, you can put out a new product or a prototype with a few bugs, knowing that it’s just a test version. With a reputation like Verizon, this isn’t an option.

On November 21st, Verizon brought us a new project. They needed a way to roll-out their cyber security offering. The kicker? They needed to mail the marketing materials on December 1st.

That gave us (we counted) seven business days to ideate, build, and ship. Did we balk at the short turn-around? Did we say it couldn’t be done? Of course not (or this wouldn’t be much of a story). We took their story and crafted an individualized piece of marketing collateral for their rollout. We created a video that walked customers through the new offering in a creative, informative way. Oh, and we created, packaged, and shipped the storytelling device well within the seven day time frame.

Whatever our partners need, whenever they need, we’re there with innovative solutions that combine technology and creativity to WOW your customers.

Our creative ideation model of partnership means our partners can throw any problem at us, and we’re ready to come up with an innovative solution. In this case, Verizon was struggling to explain their back-up wireless network option to their McDonald’s franchisee clients. Most specifically, people were having a hard time filling out the request forms correctly.

Of course, Verizon’s capable customer service team was available for the franchisees, but with over 14,000 franchises (and that’s just in the US) it was impossible to speak with each owner individually to walk them through. So they needed something they could hand to franchise owners that would not only sell them on the wireless backup program, but walk them through the process of getting set up.

UviaUs considered the needs of Verizon’s customers, and using our extensive experience in video storytelling, design, and execution, we created a clear, concise video story (with a bit of humor thrown in) that walked the franchise owners through the process.

If they have any remaining questions, they can speak with a customer service specialist. But the initial video saves time and answers the majority of questions, allowing the sales and service teams to focus on the more individual issues. The video was celebrated by both Verizon personnel and their customers.

How do you take one of the world’s top brands and make its B2B marketing more human?
The Challenge

Verizon is not a company who needs an introduction. At least, as far as their mobile solutions go. From a backup wireless network for retail stores, to new complex technologies, and so much in between, they offer a huge variety of digital support services. When they rollout or update their offerings, it can be challenging to bring these unique solutions to the correct people in an easy to understand and memorable way. For a multinational company like Verizon, providing a one-on-one sales experience to every client just isn’t feasible for enterprise marketing.

The other big challenge for Verizon is something that a lot of large companies struggle with. Decisions get made at a high level. You might be working on a project for weeks, even months, only to find it scrapped at the last minute or indefinitely postponed. On the other hand, you might get only a few days to execute a really key project with a huge impact to B2B marketing.

Verizon needed an agile partner who could jump into projects and change priorities as needed. Our team’s creative style meant we could bring Verizon the solutions they needed on their timeline. And our total commitment to our partners meant we had no problem switching up priorities. Whatever Verizon needed, when they needed it, we’d be there to help. Since 2015 we’ve worked with Verizon on over a dozen projects. We’re not at liberty to show you all of them, but here are a few use cases that Verizon has given us permission to share.

“We knew right from the get-go, we’d never done something like this before, and it was going to differentiate us in the marketplace.”
–Karin Aviles, Creative Director, Verizon Business Markets
Results

This is where we’d normally give you all the stats and figures, and we’d love to shout from the rooftops about all the successes our campaigns have brought for Verizon. But, when you’re as big as Verizon, sometimes you have to keep things close to the chest.

Suffice it to say, our partnership with Verizon Wireless led to many successful launches, and even remodeled how their sales teams does things to make things easier and more effective for their sales reps.

When UviaUs takes on a new partner relationship, we consider that a commitment. To quality, to speed, and most of all, to making every project, every deliverable, every line of copy…Remarkable.

While we can’t share the hard numbers, we can show you this video testimonial from Verizon’s Enterprise division.

Our Solution
Handouts

When your brand is already a household name, it can be paradoxically difficult to impress your audience. This problem in B2B advertising becomes especially apparent at in-person events like trade shows or conventions. When your brand is such a mainstay, people assume they already know everything there is to know. People might not even know you’re there, unless you do something spectacular, and that’s what we brought to Verizon’s in-person events.

When people arrived at the Verizon booth, they picked up an interactive audiovisual player within a custom foam shell that fit in their pocket. When opened, a custom animated video explained Verizon’s newest offering to their guests. Rather than trying to pull people into the booth one at a time, the representatives found they could simply wait for buzz to draw people to the booth. Then they could have fulfilling conversations with customers who were already impressed. Those they didn’t manage to connect with, left with the information they needed, because of the takeaway video display.

UviaUs handled every aspect of the interactive audiovisual player’s ideation and creation. We designed, engineered, and manufactured the handheld devices. We also scripted, directed, and oversaw the creation of the custom animated video. When we delivered the devices to the Verizon reps, they were ready to go and easy to use.

Our Solution
Sales Kits

Verizon had an incredible sales team for their digital signage solution. But they struggled to communicate the full range of Verizon’s offering to every interested party. They simply didn’t have the time to walk all the individual prospects through from beginning to end.

UviaUs prides ourselves on our creativity, innovation, and speed, but one thing you get with us that you don’t always get from “idea people”... Quality out of the gate. When we build prototypes or sample kits, we want you to get the WOW feeling you’d get from the final version. We see it like this… If the idea is worth doing, it’s worth doing remarkably well.

We designed and manufactured easy-to-use traveling sales kits for the team. Each kit included a Verizon LTE media player with 20” display, and every piece of technology needed to run it.

We custom developed an animated instruction video for the sales team, so there wouldn’t be any slowdown while they learned how to use the units.

The units themselves were simple. Plug it in, and they began demoing Verizon’s digital signage solution.

Adding to the convenience, the kits used 4G LTE, so they could be remotely updated from anywhere, without needing to connect to a wireless network. This was perfect for the on-the-go sales professionals using the kits. Even better: they impressed prospects everywhere they went, like the professional models they are.

Our Solution
Product Launches

Verizon’s digital offerings launch quickly, sometimes needing to go from marketing concept to full demos in only a few days. The need for speed was a huge stressor for Verizon. The expectations consumers have of a mega-brand like Verizon exacerbates the problem. Sometimes, in the tech world, you can put out a new product or a prototype with a few bugs, knowing that it’s just a test version. With a reputation like Verizon, this isn’t an option.

On November 21st, Verizon brought us a new project. They needed a way to roll-out their cyber security offering. The kicker? They needed to mail the marketing materials on December 1st.

That gave us (we counted) seven business days to ideate, build, and ship. Did we balk at the short turn-around? Did we say it couldn’t be done? Of course not (or this wouldn’t be much of a story). We took their story and crafted an individualized piece of marketing collateral for their rollout. We created a video that walked customers through the new offering in a creative, informative way. Oh, and we created, packaged, and shipped the storytelling device well within the seven day time frame.

Whatever our partners need, whenever they need, we’re there with innovative solutions that combine technology and creativity to WOW your customers.

Our Solution
Video on Demand

Our creative ideation model of partnership means our partners can throw any problem at us, and we’re ready to come up with an innovative solution. In this case, Verizon was struggling to explain their back-up wireless network option to their McDonald’s franchisee clients. Most specifically, people were having a hard time filling out the request forms correctly.

Of course, Verizon’s capable customer service team was available for the franchisees, but with over 14,000 franchises (and that’s just in the US) it was impossible to speak with each owner individually to walk them through. So they needed something they could hand to franchise owners that would not only sell them on the wireless backup program, but walk them through the process of getting set up.

UviaUs considered the needs of Verizon’s customers, and using our extensive experience in video storytelling, design, and execution, we created a clear, concise video story (with a bit of humor thrown in) that walked the franchise owners through the process.

If they have any remaining questions, they can speak with a customer service specialist. But the initial video saves time and answers the majority of questions, allowing the sales and service teams to focus on the more individual issues. The video was celebrated by both Verizon personnel and their customers.

“We knew right from the get-go, we’d never done something like this before, and it was going to differentiate us in the marketplace.”
–Karin Aviles, Creative Director, Verizon Business Markets

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