One question a lot of marketers are asking themselves… How much should we invest in PPC or ABM? Let’s explore the pros and cons of each marketing tactic, and figure out the right balance for you.

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10 Tips for Planning an Effective B2B Direct Mail Campaign | UviaUs

Jaycen Thorgeirson

Check out our top 10 tips for creating a successful B2B direct mail campaign that will generate opportunities and close sales.

Teammate Spotlight: Kristi Sellinger, Chief Financial Officer

Riley Smith

Kristi Sellinger is the Chief Financial Officer and primary HR representative for UviaUs. She’s also a straightforward, empathetic person who has mastered the sometimes challenging art of putting others first. We sat down with Kristi to talk about her role at UviaUs, active listening, and how we can all build our empathy mindset.

Account-based Mindset

Marketing

ABM

Oct

Quacy Superville on Empathy, Relevance, and B2B Marketing

Riley Smith

Quacy Superville, often known as Q, bakes empathy, value, and purpose into his approach to accomplishing goals. We sat down with him to talk about empathy, relevance, and what we can learn about communication from the beauty of music.

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Sep

Account-based Mindset

Marketing

ABM

Sep

Empathy’s Role in Account Based Marketing

Riley Smith

Keith Pranghofer is the Director of Marketing for ISV Partnerships at Microsoft. We sat down with him to discuss empathy-based relationship building, its role in account based marketing, and how we learn the greatest lessons from those we love most.

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@bm

Sep

Account-based Mindset

Marketing

Business

Sep

Applying Emotional Intelligence

Riley Smith

Justin Bariso is an Inc. and Time Magazine contributor, an author, and Principal at EQ Applied. Most of all, he’s an expert on emotional intelligence and how you can apply it to your life for success. We sat down with Justin to discuss empathy, emotional intelligence, and the simple, practical ways you can use both to improve your communication in all areas of your life.

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