At UviaUs, we know remarkable experiences arenât optional, especially when youâre trying to create long-term partnerships. We were preparing for our Fall outreach campaign, with a list of agencies we wanted to partner with in the Seattle area. When we brainstormed our approach, at first we were blocked.
We knew weâd be a great fit for the agencies on our list. They believed in thoughtful, human marketing and were industry-leading innovators, like, well⌠Like us! Weâd be a perfect match, and everyone would benefit from the partnership. We just needed a perfect, unforgettable image to show that to decision-makers. It came to us around lunchtime⌠the truly iconic partnership⌠Peanut Butter and Jelly.
âWe think weâd go together like peanut butter and jelly.â
At first we laughed, but then it grew on us. After all, what goes together better than peanut butter and jelly? With that in mind, we set out to create a playful, even irreverent video experience that would both connect with our prospectâs emotions and show off our innovative multimedia approach.
In our initial run, we sent 100 decision makers across 20 accounts our PB&J inspired package. The exterior was a brown paper bag with the recipientâs handwritten name on the front, along with a special doodle just for them.
Inside this classic exterior, we created custom direct mail packaging to look like a PB&J with our Uvideo display tech embedded inside. As the recipient unfolded the sandwich, the video began.
At the end of that remarkable greeting, their UviaUs rep invites the viewer to go to a landing page, where another video shot in the same location reiterated our message.
We donât stop there. A carefully crafted follow-up campaign continues to surprise and delight. The campaign ranges widely across media, including phone call, LinkedIn, and email. The most entertaining part of the follow-up is UviaUs branded peanut butter, with the tagline: Marketing That Sticks (to the roof of your mouth).
If someone doesnât respond to the peanut butter⌠maybe theyâll love our branded strawberry jam. It goes perfectly with conversations about experiential marketing.
The initial video experience and follow-up campaign all combine to be the most remarkable lunch invitation many of our potential partners ever received.
We knew that to reach the decision makers we wanted as our partners, we needed to be at the top of their mind. We also knew our approach would need to be multi-faceted and built for the long-term. For instance, when we sent out our initial PB&J to the company Quarry, we didnât receive a response.
But after a separate event, we connected with a different contact at Quarry. When we went to make introductions, to our surprise and delight, they were already familiar with us! Their colleague had shared the sandwich, and ever since that remarkable greeting, theyâd been looking for ways to use our services.
Our initial outreach, though it didnât immediately result in a call-back in every case, kept us top-of-mind, and allowed that next introduction to be as smooth as spreading peanut butter on a sandwich!
Our PB&J campaign connected us to top decision-makers at our best potential partner agencies. It got them talking about us with their colleagues, and even prompted them to find projects where our marketing expertise could help them most. Weâre excited to connect further with these partners, and help them deliver remarkable experiences.
At UviaUs, we know remarkable experiences arenât optional, especially when youâre trying to create long-term partnerships. We were preparing for our Fall outreach campaign, with a list of agencies we wanted to partner with in the Seattle area. When we brainstormed our approach, at first we were blocked.
We knew weâd be a great fit for the agencies on our list. They believed in thoughtful, human marketing and were industry-leading innovators, like, well⌠Like us! Weâd be a perfect match, and everyone would benefit from the partnership. We just needed a perfect, unforgettable image to show that to decision-makers. It came to us around lunchtime⌠the truly iconic partnership⌠Peanut Butter and Jelly.
âWe think weâd go together like peanut butter and jelly.â
At first we laughed, but then it grew on us. After all, what goes together better than peanut butter and jelly? With that in mind, we set out to create a playful, even irreverent video experience that would both connect with our prospectâs emotions and show off our innovative multimedia approach.
âOne of the coolest direct mail outreach experiences that I have received.â
â Matt Heinz, Heinz Marketing
In our initial run, we sent 100 decision makers across 20 accounts our PB&J inspired package. The exterior was a brown paper bag with the recipientâs handwritten name on the front, along with a special doodle just for them.
Inside this classic exterior, we created custom direct mail packaging to look like a PB&J with our Uvideo display tech embedded inside. As the recipient unfolded the sandwich, the video began.
At the end of that remarkable greeting, their UviaUs rep invites the viewer to go to a landing page, where another video shot in the same location reiterated our message.
We donât stop there. A carefully crafted follow-up campaign continues to surprise and delight. The campaign ranges widely across media, including phone call, LinkedIn, and email. The most entertaining part of the follow-up is UviaUs branded peanut butter, with the tagline: Marketing That Sticks (to the roof of your mouth).
If someone doesnât respond to the peanut butter⌠maybe theyâll love our branded strawberry jam. It goes perfectly with conversations about experiential marketing.
The initial video experience and follow-up campaign all combine to be the most remarkable lunch invitation many of our potential partners ever received.
We knew that to reach the decision makers we wanted as our partners, we needed to be at the top of their mind. We also knew our approach would need to be multi-faceted and built for the long-term. For instance, when we sent out our initial PB&J to the company Quarry, we didnât receive a response.
But after a separate event, we connected with a different contact at Quarry. When we went to make introductions, to our surprise and delight, they were already familiar with us! Their colleague had shared the sandwich, and ever since that remarkable greeting, theyâd been looking for ways to use our services.
Our initial outreach, though it didnât immediately result in a call-back in every case, kept us top-of-mind, and allowed that next introduction to be as smooth as spreading peanut butter on a sandwich!
Our PB&J campaign connected us to top decision-makers at our best potential partner agencies. It got them talking about us with their colleagues, and even prompted them to find projects where our marketing expertise could help them most. Weâre excited to connect further with these partners, and help them deliver remarkable experiences.
âOne of the coolest direct mail outreach experiences that I have received.â
â Matt Heinz, Heinz Marketing
