Photo by Jason Leung on Unsplash
For 29 years the PRO Awards, presented by Chief Marketer, has been the world’s leading recognition program for excellence in brand activation and promotion marketing. From buzz campaigns and digital marketing to influencer programs and experiential marketing activations, and beyond, these are the best of the best campaigns of 2019, judged by brand marketers.
This year, out of 1,000+ entries, Seattle-based marketing agency UviaUs was one of three companies recognized in the category Best Use of Disruptive Marketing for their work on behalf of BillingTree, a financial payment technology company.
The campaign goals for BillingTree included getting the attention of high-level financial decision makers in large organizations across a range of industries – not an easy task.
UviaUs helped strategize an experiential marketing plan that targeted BillingTree’s top 100 prospects with a high-value deliverable that would immediately capture their attention, educate them about their offering, and leave a remarkable, lasting brand impression.
The solution involved mailing 100 rugged BillingTree-branded cases, each secured with two combination padlocks. The catch? The combination was not included. The only way to open the case was to contact a BillingTree representative.
The experiential marketing agency created a second, additional surprise. Opening the case revealed a video player embedded in the lid that automatically played an animated pitch video specifically designed for the target audience and campaign.
In purely numerical terms, over 60% of prospects who received the experience have reached out to BillingTree, and 15% of those prospects have converted to opportunities. To date, BillingTree has closed over a quarter of those opportunities, with a revenue of $160k. The campaign delivered an impressive ROI of over 700%!
“We’re proud that our work continues to be recognized among so many great brand marketing and experiential campaigns and agencies,” states Jaycen Thorgeirson, Founder & CEO of UviaUs. “It’s a testament to our amazing team and the strategic creative process that we apply to all our programs on behalf of our clients.”
This is the second time this year UviaUs has been recognized for this experiential marketing campaign on behalf of BillingTree. With additional accolades forthcoming, UviaUs continues to push the experience for brands and agencies that are looking to disrupt and inspire audiences to action.
UviaUs (pronounced you-veeyah-us) is a one-to-one experiential marketing company that creates experiences that surprise, delight and inspire highly targeted audiences. We grow relationships by packaging moments that prompt action.
To view all the winners of the Chief Marketer Pro Awards visit: https://pro-awards-winners.chiefmarketer.com/