Make the Most of Your B2B Direct Marketing

We believe in a highly targeted approach to direct marketing.

Why Utilize Targeted B2B Direct Mail Marketing?

Targeted B2B Direct Mail Marketing is the precision-based strategy used to reach audiences on a one-to-one basis.

As marketers, we know that the offer is essential to converting prospects into paying customers. Who can resist the power of the ubiquitous ‘buy one get one free’ deal? When it comes to targeted B2B marketing, creating a highly relevant, personalized offer is even more critical. That’s why UviaUs starts with your brand story, crafting a narrative that will connect with your ideal customer. Using narrative as a framework, we create individualized direct marketing experiences that rise above the noise of other marketing messages and channels.

If you’ve found that your direct mail marketing strategy isn’t performing up to snuff, we’d love to demonstrate how our approach can drive results.

Is B2B direct mail marketing still a sound strategy in today’s market?

It might be hard to believe in today’s digital age, but direct mail marketing is coming back in a big way. In 2018, the average response rate of direct mail was 4.9% for prospect lists and 9% for house lists. That’s a huge jump from the response rates recorded in  2017, which were 2.9% and 5.1%, respectively. A 2018 direct marketing report showed that B2B direct mail had a 9% response rate among current clients.

Now, how does this compare to the more “modern” digital marketing channels? Email, paid search, and social media marketing all have a response rate that hovers around just 1%. In fact, ROI from digital advertising has been in decline for over five years. It’s true what they say, an offer in hand is better than two on “The ‘Gram.”

Is B2B direct mail marketing still a sound strategy in today’s market?

It might be hard to believe in today’s digital age, but direct mail marketing is coming back in a big way. In 2018, the average response rate of direct mail was 4.9% for prospect lists and 9% for house lists. That’s a huge jump from the response rates recorded in  2017, which were 2.9% and 5.1%, respectively. A 2018 direct marketing report showed that B2B direct mail had a 9% response rate among current clients.

Now, how does this compare to the more “modern” digital marketing channels? Email, paid search, and social media marketing all have a response rate that hovers around just 1%. In fact, ROI from digital advertising has been in decline for over five years. It’s true what they say, an offer in hand is better than two on “The ‘Gram.”

Sounds great.

Now, how do I maximize the effectiveness
of my B2B direct mail efforts?

Telling the right story that connects to your targeted audience can be a complicated process. It needs to grab their attention, hold it, and then move them to act. If you’ve struggled to make your B2B direct marketing campaign more effective, don’t worry. We’ve been doing this for over a decade and we know how to crush it.

We make it hyper personal.

If you could call and get a personal meeting with each of your prospects, you wouldn’t need us. But as you know, that’s not how the world works.

What’s the next best thing? A hyper-personalized experience that you can put in their hands. Something that creates a memorable impression through a message that connects with their heart and mind.

This is where we shine. We’re not in the business of slapping your logo on something and calling it a day. We get to know your audience on a one-to-one basis and then meticulously engineer storytelling experiences that educate, entertain, and motivate.

We make it experiential.

91% of overperforming businesses emphasize the need for experiential marketing. Of course, experiential marketing itself is not a magic bullet. What you really need is an experiential story that compliments your current messaging and delivers a narrative that your customers then want to visit and share over and over again.

We leverage integrated video, VR, AR, immersive, and interactive experiences to engage the senses and deliver your message in the most effective way possible. Experiential marketing is here to stay, and UviaUs is going to make your next campaign slay.

We make it hyper personal.

If you could call and get a personal meeting with each of your prospects, you wouldn’t need us. But as you know, that’s not how the world works.

What’s the next best thing? A hyper-personalized experience that you can put in their hands. Something that creates a memorable impression through a message that connects with their heart and mind.

This is where we shine. We’re not in the business of slapping your logo on something and calling it a day. We get to know your audience on a one-to-one basis and then meticulously engineer storytelling experiences that educate, entertain, and motivate.

We make it experiential.

91% of overperforming businesses emphasize the need for experiential marketing. Of course, experiential marketing itself is not a magic bullet. What you really need is an experiential story that compliments your current messaging and delivers a narrative that your customers then want to visit and share over and over again.

We leverage integrated video, VR, AR, immersive, and interactive experiences to engage the senses and deliver your message in the most effective way possible. Experiential marketing is here to stay, and UviaUs is going to make your next campaign slay.

We make it highly effective.

Why is your email inbox full of multiple offers from the same credit card company?  That is A/B testing my friend. The idea is that if 2% cash back isn’t your cup of tea, maybe discounted tickets to Maui will move you to accept the offer. We take that tried and true approach and apply it to our targeted direct marketing strategies.

Every campaign we produce includes several options to choose from and deploy, because we know that even small design adjustments based on A/B testing can increase a company’s conversion rate by 400%. That’s definitely worth it in our book. We’re all about optimizing for success, because, let’s face it, that’s why you’re here. You want high performing, memorable, and award-winning campaigns.

We believe less is more.

If you aim at nothing, you’re bound to hit it. Most direct B2B marketing campaigns are scattershot, impersonal, and often ignored. Now imagine what a highly targeted, hand-selected, carefully crafted, personalized, experiential storytelling marketing campaign could accomplish.

No, it won’t hit all the surface area of the target, just the bullseye. After all, that’s kinda the point.

We make it highly effective.

Why is your email inbox full of multiple offers from the same credit card company?  That is A/B testing my friend. The idea is that if 2% cash back isn’t your cup of tea, maybe discounted tickets to Maui will move you to accept the offer. We take that tried and true approach and apply it to our targeted direct marketing strategies.

Every campaign we produce includes several options to choose from and deploy, because we know that even small design adjustments based on A/B testing can increase a company’s conversion rate by 400%. That’s definitely worth it in our book. We’re all about optimizing for success, because, let’s face it, that’s why you’re here. You want high performing, memorable, and award-winning campaigns.

We believe less is more.

If you aim at nothing, you’re bound to hit it. Most direct B2B marketing campaigns are scattershot, impersonal, and often ignored. Now imagine what a highly targeted, hand-selected, carefully crafted, personalized, experiential storytelling marketing campaign could accomplish.

No, it won’t hit all the surface area of the target, just the bullseye. After all, that’s kinda the point.

“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.”

Sam Balter, Sr. Marketing Manager, HubSpot

“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.”

Sam Balter, Sr. Marketing Manager, HubSpot
Example of a High-ROI Targeted Direct Mail Campaign

UviaUs + Anderson Canyon Campaign Story

Renate Jones, marketing manager for Anderson Canyon, wanted to run a B2B direct mail campaign to attract the attention of C-suite executives at multi-family builder companies. But she didn’t want to rely on traditional cold-calling or email techniques to attract these leads and run the risk of having these executive's or “gatekeepers” disregard her as being like everyone else. After researching her options, she reached out to us to create a highly targeted campaign for those unfamiliar with Anderson Canyon’s services. In addition to building the story through video, we included a personalized letter explaining why they were reaching out and what they could offer.

UviaUs delivered significant ROI for their campaign to the tune of 14% of their recipients responding to the offer. As a result, our B2B direct marketing efforts produced two very lucrative real estate deals.

Let’s get started on your next targeted direct mail marketing campaign

When it comes to telling and sharing your story through targeted direct marketing, UviaUs is the best choice for B2B direct marketing.

We’ve helped hundreds of companies build and launch successful B2B direct mail campaigns, and we are confident that we can help you too.

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